Top WordPress Plugins for e-Commerce

WordPress is a great platform for creating and maintaining a fully-functional website. One of the best parts of WordPress is its vast catalog of plugins that increase its functionality. One such category of plugins deals with e-commerce. These nifty tools can help transform your site into an online store in just minutes. Here are five of the top free e-commerce plugins around.

WP e-Commerce

WP e-Commerce is easily one of the most popular e-commerce solutions that currently exists.  The plugin is easy to install and use, integrates nicely with any site, and connects you with your potential customers in a seamless manner.  WP e-Commerce works well sites of all shapes and sizes.  You can use it so sell actual physical products, digital downloads, or even memberships. 

The plugin has surpassed the 1 million download mark, so you definitely would not be the first to use it on your site.  It has rather solid ratings to back up its download count, plus it is free.  You don’t have to be a programmer to use it.  Just download and upload it to your WordPress plugins directory, activate it in the plugins menu, and you are good to go.

Once activated, you can make use of WP e-Commerce’s full set of features.   First, it’s SEO friendly, so you won’t hurt your page rank by installing it.  You can customize its look yourself via HTML and CSS, or you can check out some themes that have already been made.  It’s highly extendible, and it integrates with popular payment options like Paypal, Google Checkout, and others.  Shipping is integrated too with multiple shippers and real-time rates.  To get the most out of your store, the plugin offers marketing tools for creating email newsletters and Facebook promotion.  Finally, should you have any problems with WP e-Commerce, there are forums, documentation, and other tutorials to help you out. 

WP e-Commerce’s popularity and feature set make it the top choice among WordPress e-commerce plugins.



wpStoreCart is a good choice for your WordPress e-commerce needs because it is free, open source, easy to use, and comes with plenty of support.  Beyond that, the plugin is loaded with features to help you maximize your online store’s potential. 

Getting started with wpStoreCart is simple thanks to a web-based setup wizard that guides you through the process.  The wizard is optional, but why not use it?  All it does is ask you some questions about your site to give you the best setup possible.  You can run your store as one that sells only physical products, only digital products, or both at the same time.  Once you are in, the possibilities are numerous in terms of options.  The size of your operation does not matter, as the plugin can handle an infinite number of products and categories.  You can customize exactly how you want your store to look, and include product variations like size and color, plus properties such as weight and dimensions.  The overall look of the layout is easy on the eyes, and makes the shopping experience a positive one for your visitors.  Compatibility is not an issue because wpStoreCart is set to work with any theme.

Additional features of wpStoreCart are highlighted by a coupon and discount system to help improve your sales.  Customers can search for products, and multiple languages and currencies are supported, allowing you to appeal to a global base.  To give your customers the option to purchase their goods quickly, a guest checkout option exists.  Shipping integration with the United States Postal Service is built-in too.  The plugin supports payments from Paypal and other processors.



The eShop plugin is easy to use and offers a solid all-around e-commerce solution for WordPress sites.  The list of features that come packed in eShop is quite impressive, and it really makes the whole integration of online shopping into your site a truly customized experience.

The plugin offers various way options when it comes to listing your products, so you are not tied down to just one method.  It’s ideal for sites with all types of products as well.  It does not matter if you have a physical product or a digital one, either can be sold through eShop.  Virtually every step of the sales process is included, from the display of the item to its shipment or download by the customer.  You can apply discounts to products to help enhance sales, and there are multiple merchant gateways integrated with the plugin to ensure that the sale goes through.  For tracking, you get automated emails when a purchase is made, and sales data can be downloaded for analysis.  The plugin’s statistics section shows you orders that are pending, awaiting payment, active, shipped, failed, and deleted, so you will stay informed of everything that is going on with your store.  Other extras from eShop include various shipping and handling options, sales tax, customizable out of stock messages, email templates, and more.  eShop is a free download.


{mospagebreak title=Two More Great WordPress e-Commerce Plugins}

Ecwid Shopping Cart

Ecwid, which is short for “e-commerce widgets,” is a WordPress plugin that gives you the functionality of a full-fledged shopping cart in just minutes.  It’s easy to implement on your site or blog, and it also integrates with social networks.  In other words, you can use the plugin to convert your MySpace or Facebook profile into a mini shop.  It’s also free, so you won’t have to worry about any extra investment into your online operation.

Ecwid employs AJAX throughout, and it also supports drag-and-drop functionality for easy use.  Speaking of easy use, the plugin puts out a nice product on the user end and is easy to maintain for online store owners of almost all technical levels.  Upgrades are quick and painless.  Ecwid is very lightweight too, so your site’s performance should not be compromised.  If you want a plugin that’s flexible, Ecwid answers the call, since it lets you add run your store on multiple sites simultaneously. 



ArtPal is a WordPress e-commerce plugin that was originally created with artists in mind.  If an independent artist tries to sell their work online, they won’t necessarily have a huge inventory.  Thus, why have high overhead costs for something so simple?  That’s where ArtPal comes in, because it is free and allows you to integrate Paypal with your WordPress blog.  Integrating Paypal into your site with ArtPal only requires your PayPal email address.  It’s that simple.  Beyond the easy integration, ArtPal also offers real-time sales tracking.  This is vital, as it will disable a piece of artwork from being sold twice in the event that there is no backup inventory. 


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