Trackable App Characteristics - Smartphone Development
Research In Motion has just announced that developers can now download its free Analytics Service Beta. The release comes rather quickly, as it was just last fall that RIM briefly discussed the service during the BlackBerry DEVCON 2010 convention.
The app characteristics that can be tracked and measured by the Analytics Service Beta are numerous. The service can show developers information on a user's country and language, the type of device used, their carrier and connection type, as well as any errors. App usage can be measured in terms the duration of use, the number of screens viewed, conversions, the frequency of use, and any active or new users. Even further detail is available in terms of the usage of an app's features, products, media, ads, search, the specific screens accessed, and more.
By providing a detailed tracking solution, the Analytics Service Beta lets developers see which parts of their apps are the most appealing and which are not. This gives greater insight into where they should invest their resources, and which features must be improved or discarded. The ability to fine tune the investment of resources in terms of time and money helps to maximize return on investment, and also allows developers to become more competitive in the growing app market.