Research In Motion has just announced that developers can now download its free Analytics Service Beta. The release comes rather quickly, as it was just last fall that RIM briefly discussed the service during the BlackBerry DEVCON 2010 convention.
Webtrends powers the service, and gives BlackBerry app developers all the tools necessary to optimize their apps and provide a better end user experience. Perhaps most important of all, the service gives developers the ability to analyze app usage to increase their return on investment.
RIM describes its Analytics Service Beta as an enterprise-class service that is bolstered by Webtrends' experience of over ten years in the field of digital analytics. One of the most attractive aspects of the Analytics Service Beta is that is easy to install and use. The service integrates easily by adding a few extra lines of code to an app.
As mentioned, it is free for BlackBerry app developers. The importance and value of the Analytics Service Beta was relayed by RIM's VP of Product Management, Curtis Sasaki, during the BlackBerry DEVCON 2010 convention. He stated, “Feedback from our customers and development partners has always shaped our BlackBerry products and services, and so we understand the need for deep, rich and accurate analytics. We also know that access to such metrics is a top priority for BlackBerry developers as they try to make their applications stand out in an increasingly crowded market.”
The Analytics Service Beta comes equipped with a comprehensive set of features that includes a software development kit, or SDK, developer documents, and a user-friendly web-based reporting interface. The web-based interface gives developers quick access to a slew of relevant statistics on their apps that are easy to read, and gives a solid overview of app usage. For those who prefer to perform analysis beyond the web-based interface, the service also allows its data to be used in other formats. The data can be imported into Microsoft Excel spreadsheets to provide a wider variety of display options for more in-depth analysis. Reports can also be exported via REST API or file download.