How To Submit an App to the App Store

Submitting an app to the iTunes App Store can be somewhat confusing the first time around. To help eliminate some of the confusion, we will break down the submission process to help you get on your way to having your app approved.

Before you can begin submitting your app, you need to be a Registered Apple Developer.  To become one, visit the following link:

Registration to become a developer as a individual or company costs $99 per year. Keep in mind that to develop Mac OS X and iOS apps for the App store, you will need to have an Intel-based Mac running Mac OS X Snow Leopard. To complete your registration, you will have to provide personal information such as your address, etc. 

Also, if you want to charge people to download your app, you will need to have your bank account information handy. Supplying Apple with your bank account information allows them to do direct deposits for any sales that are made.

Once you have registered as a developer, coded and tested your app, and have all of your relevant information nearby, you can begin the submission process. App submission takes place via iTunes Connect. To access the site, visit this link:

Log in to the site using your Apple Developer credentials. After you have logged in, click on Manage Your Applications followed by Add New Application.

Under Export Compliance, you will be asked if your product contains encryption. The majority of developers will select No. You don’t want to make a mistake here, however, because you could run into trouble. 

If you are unsure about what to answer, visit the link that is provided. It will give you more information on export compliance. When you are ready, select your answer and click Continue.

{mospagebreak title=App Information}

You will now begin entering information on your application. First up is the Application Name. Your app’s name is extremely important and can affect your level of success. Be sure to insert your most important keywords in your title.

Application Description supplies consumers with vital data about your app in a simple form. The limit is 700 words. You want to make the description easy to read, so start off with a sentence or two introducing the app and its main function. You should list its features and highlights in a bulleted list, since this is easier to read and digest. You may want to post a positive testimonial or two on the app to boost its image. Also, supply consumers with a contact email address should they come across any bugs or have suggestions.

Device requirements is where you will select the Apple devices with which your app is compatible. This is pretty self-explanatory.

Next, you will decide into which Primary Category your app fits. For many, this will be an easy decision to make. If your app seems like it could fit into different categories, look around the iTunes store for similar apps to determine where your app fits best. Once you have selected your Primary Category, pick a Secondary Category where your app belongs.

In the Copyright section, enter the year and your name. You will use your company’s name if you are developing under a company.

Version Number is whatever you want your first version to be labeled. You can use the simple “1.0” format or any other that you feel is best. This is actually important, especially if you plan on releasing future versions.

The SKU Number helps to identify your app. It must be unique. To make your own, you can typically use the combination of your app’s first letters and the year. For example: ABC2011

You will now complete the Keywords section. The keywords you select are extremely important. There is a 100 character limit, so you will have to make them count. You should research keywords before you complete this section. Once you enter them and submit your app, you are stuck with them until a new binary is uploaded.

Under Application URL, enter your website. If you don’t have a site specifically set up for the app, you should try to create one for reference.

Support URL is where you enter the link for any technical questions or complaints. Support email address should be your email address; it is the email address that Apple will use to report any issues with the app.

The Ratings section is where you list the appropriateness of your app. You will have to check off if it has any violence, sexual content, or nudity.

The Upload section is used to upload your app. Upload your zipped binary in Application. The Large 512 x 512 Icon is what will show up in the iTunes store, so make it a good one. Your Primary Screenshot is a .jpg or .tif file that gives consumers a preview of your app. Proper dimensions are 320 x 480, 320 x 460, 480 x 300, or 480 x 320. Additional Screenshots are any other pictures of your app that you want to add.

Availability Date and Pricing is essential. You do not want to set an Availability date that is too early. If the app is not approved, you will have a mess on your hands. Pricing is just as important. You should check your competitor’s pricing to see what the market is like. You do not want to price your app too high or too low.

App Store Selection sets the availability of your app among stores. By default, it goes on sale in all App Stores worldwide. You can select specific stores if you wish.

If you want higher sales, Localization is key. Your language skills might need some work, but providing a unique description of your app for stores in different countries is smart.

Now that your submission form is complete, review the summary page to make sure all of the data is correct. Proofread your app’s name, the description, and everything else so that you present a solid final product. Click Submit.

Your app is now on its way to Apple. Be patient, as the approval process could take a while. Once your app is officially approved, you should log in to iTunes Connect and change the app availability date to today, so that it will appear at the top of the new releases list in iTunes.

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