You need to deliver quality projects to your clients, or they won't come back for more -- and they might even tell their friends to avoid using you for their projects. How can you complete projects your clients will love? Hire the right people to do the job. Romeo Marquez explains what to look for in a designer and a programmer.
A mistake I made when I started in the web design business was to actually do the designs myself. I majored in computer science, so you can only imagine what my designs were like -- I knew as much about design as a dead mouse.
I won’t deny that, to a few people, both designing and programming come naturally. I know a couple of them, and that’s great. As for the rest of us, we really don’t know much about design.
Remember that graphic design is a specialty, so if you think you know about design, yet somehow still manage forget about margins, choosing the right fonts, color theory, art history, then you’d be wise to—uhm—reconsider your opinion. Even among people that majored in graphic design, I still have to dig a little before I find my perfect candidate.
