Choosing the Right Team - Stick to What You Know
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A mistake I made when I started in the web design business was to actually do the designs myself. I majored in computer science, so you can only imagine what my designs were like -- I knew as much about design as a dead mouse.
I won’t deny that, to a few people, both designing and programming come naturally. I know a couple of them, and that’s great. As for the rest of us, we really don’t know much about design.
Remember that graphic design is a specialty, so if you think you know about design, yet somehow still manage forget about margins, choosing the right fonts, color theory, art history, then you’d be wise to—uhm—reconsider your opinion. Even among people that majored in graphic design, I still have to dig a little before I find my perfect candidate.
Next: Phase I: Find a Good Designer >>
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