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Viewing Campaign Reports - Administration

Joomla! is one of the most widely used, developed, and supported content management system (CMS) on the Internet. It offers a powerful set of default features, uses the MVC methodology for extension development, offers an active community support forum, provides an extension repository featuring over 8,000 extensions, and above else, simplifies the installation process allowing novice adopters to install it with ease. With such a large default feature set, it is rather obvious why it is one of the most popular CMS platforms available.

TABLE OF CONTENTS:
  1. Integrating MailChimp with Joomla: Creating Campaigns
  2. Sending a Campaign
  3. Viewing Campaign Reports
By: Jeff Prater
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May 31, 2012

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Viewing Campaign Reports

MailChimp stores a wide array of statistical and reporting information about your campaigns. All this reporting information is available from within JoomlaMailer. You can enhance your reports by implementing Google Analytics.

Some of the information MailChimp reports is the total number of recipients, successful deliveries, the number of recipients who opened the newsletter, re-Tweets, and the geographic location of your recipients. This information can help you customize your newsletter to add an extra personal touch to them. You can even filter the results by selecting individual campaigns at the bottom of the reports page.

To view your campaign reports, log in to your Joomla! website’s administrator control panel and go to the JoomlaMailer Reports section (Components -> Newsletter -> Reports). You can also get to the Reports section by clicking the Reports tab while inside the JoomlaMailer extension.

You have now covered almost every aspect of JoomlaMailer. I wish I could have spent additional time on some sections, but I also wanted to keep this article at a manageable length. The best way to learn JoomlaMailer is to simply explore the features yourself. And if you get stuck, visit JoomlaMailer’s active community support forum for instant help. If you have the time, log in to your MailChimp account and explore its plethora of features. While JoomlaMailer tries to replicate all of MailChimp’s features, some features can only be accessed through your MailChimp account (for example, creating new lists).

Conclusion

Joomla!, even by itself, is a very powerful web application used by hundreds of thousands of websites across the Internet. But sometimes, a website alone is not enough to help your user base grow. Even if you have implemented all of the latest SEO tools and tricks, your efforts may still lack the ability to acquire new visitors or fully engage your existing visitors.

Luckily, newsletters can help solve this problem. Aside from publishing a news feed, a successful newsletter campaign is a reliable way to keep your visitors and customers updated on your latest news, alerts, and even products.

Unfortunately, Joomla! does not have a built-in core extension for managing newsletters. And, you may not want to go through the hassle of exporting your existing members and adding them to a newsletter service. This is where JoomlaMailer comes in to play. It fully integrates with your existing Joomla! website and structure, and allows you to take advantage of the email marketing services provided by MailChimp.

When JoomlaMailer is combined with MailChimp, you can have full control over your newsletter campaign. You will not have to worry about website downtime, redirecting your users to a different website, or spending hours trying to rebrand yourself.

In this tutorial, you learned the basics and importance of using newsletters. You learned how to create a MailChimp account, how to install JoomlaMailer, and how to integrate it with MailChimp. You are now prepared to start a new newsletter campaign and, with any luck, get more loyal visitors in the process.



 
 
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