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Sending a Campaign - Administration

Joomla! is one of the most widely used, developed, and supported content management system (CMS) on the Internet. It offers a powerful set of default features, uses the MVC methodology for extension development, offers an active community support forum, provides an extension repository featuring over 8,000 extensions, and above else, simplifies the installation process allowing novice adopters to install it with ease. With such a large default feature set, it is rather obvious why it is one of the most popular CMS platforms available.

TABLE OF CONTENTS:
  1. Integrating MailChimp with Joomla: Creating Campaigns
  2. Sending a Campaign
  3. Viewing Campaign Reports
By: Jeff Prater
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May 31, 2012

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Sending a Campaign

Now, we've reached the moment you have been anxiously waiting for! In the next few minutes, you will send your fist campaign. Unfortunately, this campaign will only go to you, but it will give you an idea of what to expect when you start sending lots of them.

To send your first campaign, log in to your Joomla! website’s administrator control panel and go to the JoomlaMailer Campaigns section (Components -> Newsletter -> Campaigns). You can also get to the Campaigns section by clicking the Campaigns tab while inside the JoomlaMailer extension.

Once in the Campaigns section, select Sent from the Select Status dropdown. Select the checkbox next to the campaign you want to send, then click the Send button.

Lots of options are available when sending a campaign. They are divided into seven categories: Campaign Details, Campaign Options, Send Campaign Test, Schedule Delivery or Send Now, Segmentation, Social Integrations, and Autoresponder.

The Campaign Details section displays technical details about the newsletter, including the campaign name, email subject, reply-to address, etc.

The Campaign Options section controls which list will receive the newsletter, and whether or not the newsletter should be tracked. In the List dropdown, select the appropriate list. A campaign can only be sent to a single list. Keep the default tracking options enabled. These tracking options are used to generate reports about the health of your campaigns.

The Send Campaign Test section allows you to send a test newsletter to specific email addresses. Even though you can preview a campaign while editing it, this option will physically send the campaign so you can see how it is displayed in your email. This is merely optional, and does not need to be performed before sending a campaign.

The Schedule Delivery or Send Now section controls when the campaign will be sent. The TimeWarp option allows you to schedule campaigns by the recipient timezone. For example, if you want each recipient to receive your newsletter at 9:00 AM in his or her local time, you need to enable this option. If you want to send the campaign at a future date, enable Use Schedule and enter the date and time accordingly. Once your scheduling options have been selected, click the Send button. If both the TimeWarp and Use Schedule options are disabled, when you click the Send button, the campaign will be sent immediately. But do not send it just yet--there are only a few more sections to cover before your campaign is ready to be sent.

The Segmentation section allows you to send your campaign to a subset of your list. You can filter the subscribers by their email address, date they were added, last name, social networks, fields, and interest groups. When segmentation is disabled, the campaign will be sent to all subscribers in the list.

The Social Integrations section will post your campaigns to your Twitter account automatically once they are sent. If this option is enabled, you will need to configure your Twitter login information through your MailChimp account.

The Autoresponder section will convert this campaign to an autoresponder. An autoresponder is simply an automated message that is sent according to specified criteria. You can use autoresponders to send automated messages after a user signs up for the newsletter, send a message monthly, or even a specified time after the user signed up. For more information on autoresponders, visit MailChimp’s autoresponder page. When this option is enabled, this campaign will only be used as an autoresponder and will not be sent out immediately.

After you have finished reviewing all of the sections, click the orange Send button in the Schedule Delivery or Send Now section. After the campaign is sent, you will be redirected to the Reports section.



 
 
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