While the "Reports" section may not be equipped with the bells and whistles of other phpAdsNew modules, I must admit that it does its job, and without much fuss. Let’s take a peek, shall we?

As the name suggests, this section allows an administrator to export data from the phpAdsNew database into a CSV (Comma-Separated Values) file. This comes in handy when you do not wish to give advertisers access to phpAdsNew. Simply export the data on a periodic basis and email the reports to your advertisers. In turn, they can view the statistics in widely available tools such as Microsoft Excel and Notepad.

Coming back to phpAdsNew: select the "Advertiser History" option from the drop down menu in order to generate the required statistics. Next, select an "Advertiser" from the drop down menu, specify the "delimiter" -- comma, tab or semi-colon -- that you wish to use and whether you would like to use "quotes" in the output. Next, hit the "Generate" button.

phpAdsNew will pop up the ubiquitous "Windows" dialog box, as shown below.

And if you are dealing with pesky advertisers, you can opt for the "Campaign history" option in order to provide more specific information to them about the campaigns that you've run on their behalf.

But there’s more. The "Publisher history" (or "Zone history") option allows you to export data for a specific "publisher" (or "zone"). This comes in handy if you have a third-party website that uses your instance of phpAdsNew -- publish the statistics specific to their website and send it to them!

Finally, you have the "Global history" option; no prizes for guessing what this does. Select this option to view the overall statistics for your phpAdsNew instance.