While they may be keen to cash in on the popularity of your website, advertisers also want to make sure that they are getting what they paid for: visitors to their own website. While one cannot guarantee the number of actual referrals, advertisers are generally pleased if you provide them with statistics outlining the number of times that the banners were displayed, the number of times they were clicked and so on.

This is where the "Statistics" section of phpAdsNew comes in handy. In the next two sections, I will give you an introduction to the different statistics generated by this tool. I'll also show you how advertisers (and publishers) can access these screens by themselves.

For starters: log on to the Administration module of phpAdsNew using your "administrator" credentials. The application should default to the "Inventory" section. Navigate to the "Statistics" section to view the following in your browser:

As an administrator, you have access to the statistics for all advertisers and publishers. By default, the "Statistics" module displays information about the advertisers. The above screen lists the AdViews (the number of times banners have been displayed) and AdClicks (the number of times banners have been clicked) for each advertiser, one by one.

Click on the "Expand All" hyperlink to get a detailed view of the numbers, on a per-advertiser basis, or the "campaigns" created for each advertiser, and finally, for each banner uploaded to the tool.

Take a closer look:

You can always click on "Hide inactive advertisers" link to filter out older advertisers that are no longer advertising on your website.

Alternatively, you can specify the period for which you would like narrow the numbers down to. Just select one of the options from the drop down at the top of the listing and phpAdsNew will do the needful.

Another interesting feature of this application is that the advertisers can also be given access to these modules. Just ask the advertiser to log on using the credentials that you added at the time of creation and voila -- they can view the statistics of their campaigns and banners without much hassle.

Here is a sample view that’s visible to an advertiser if he/she logs on:

Once again, the advertiser has the option of grouping the statistics on a daily, weekly or monthly basis. Select the period and click on the "arrow" alongside.

For more discerning advertisers, there is a "Campaign Overview" tab that allows them to review the data on the basis of the different campaigns.

Or, he/she could click on each campaign to drill down further, as shown below:

Or, the advertiser could review a banner-specific view of the statistics by clicking on the "Banner overview" option, displayed next:

Note that as an "administrator" of phpAdsNew, you have access to these statistics (and more). Just click on a particular advertiser in the listing, shown earlier on this page, to access this information.