In the previous section, I showed you how to add yourself as a "publisher" and the top banner location of your Web site as a "zone." So, what’s next?

It's time to create your first "advertiser." Click on the "Inventory" option in the left hand side menu to return to the home page of the "Inventory" section. On this page, you'll notice that there is a link titled "Add new advertiser." Click on it to view the following Web form:

Once again, you're required to provide some personal information about the "advertiser" - name, contact person, e-mail address, username and password. Once again, I suggest that you add "yourself" as an "advertiser;" this allows you to define a default "campaign" whose "banners" are displayed across your website when there are no paying "advertisers."

Next, you need to create your first "campaign" using the following screen:

Enter a descriptive name and press the "Save Changes" button, leaving the other parameters at their default values, to create your default "campaign."

Next, you'll view a list of "zones" that you can assign to your "campaign." This should include the "top banner location" zone created earlier. Select this "zone" to proceed to the next step: adding a "banner" for your "campaign."

The following Web form allows you to do so:

Select the "Local banner (SQL)" option. This ensures that the banner is stored in the database. Locate the JPEG (or GIF) image (of size 468 by 60) to be used as a "banner," enter a valid "URL" that you would like the banner to point to and a verbose "Description" - this value is used to identify the banner on the screen - and click on the "Save Changes" button to upload your very first "banner." Once again, you can ignore the remaining parameters that appear on the screen - I'll talk about them at length later.

If you want a quick review of all advertisers, click on the main "Inventory" tab on the screen and locate the "Expand All" button. This button will display all advertisers along with their associated campaigns and banners, as shown below:

And what about the "publishers"? No problem. Navigate to the "Publishers & Zones" section and click on the "Expand all" hyperlink to view the following:

So, are you done? Well, not really; the task of displaying the advertiser’s banners on the publisher’s website is still pending, isn't it?